Immediate cash flow increase

Keep more of your profits and grow your business.

Our Dual Pricing Program allows you to legally share your credit card processing costs with your customers. If you decide to add a non-cash adjustment on each transaction or offer a discount for customers paying with cash, we empower your profits and help you pick the best pricing structure for your business and your customers.
Made possible by the 2010 Dodd-Frank Act
Reduce your overhead by saving up to 90% on your fees for credit card processing each month
Reward customers for paying with cash
Build customer loyalty from customers who appreciate the discount if paying with cash
No longer carry the burden of expensive Rewards cards

Types of merchant savings

True Dual Pricing is a smart and customer-friendly strategy that businesses embrace to reward their valued customers who pay with cash, check, or a store-branded gift card instead of relying on credit or debit cards.

By offering this exclusive discount, businesses encourage financial responsibility and create a win-win situation for both the customer and themselves.

This approach promotes a seamless transaction process and fosters a sense of trust and loyalty between the business and its customers.

So, why wait? Embrace the benefits of True Dual Pricing and enjoy the perks of saving while you shop!

With a Non-Cash Adjustment, the merchant’s list prices have a built-in Dual Pricing incentive. This innovative approach allows customers to enjoy discounted prices when they opt for cash payments. However, although convenient, customers who choose to pay with credit and signature debit cards do not receive the discount.

Instead, they will notice a Non-Cash Adjustment on their receipt, indicating the difference in price. This helps encourage customers to consider using cash for their transactions, ultimately benefiting both the merchant and the customer.

By providing this transparent pricing structure, the merchant aims to reward those who choose cash while still offering a convenient payment option for those who prefer digital transactions.

Surcharges, often referred to as convenience fees, are additional charges that are tacked onto the total cost of a purchase as a result of using a credit card.

While credit cards offer the convenience and ease of making payments, business owners are required to adhere to certain guidelines imposed by the card brands to ensure compliance. These guidelines may include implementing specific procedures and policies to guarantee a seamless and secure credit card transaction process.

By following these additional steps, business owners maintain compliance and ensure a smooth and hassle-free experience for their customers.

Words from our clients

Gold Card Services saved my business over $500 a month with their new Gold Card Program. They even gave us a free terminal to go with it. I was very impressed with the level of service and would highly recommend them. 

Mark Alves

We love our Clover system but the customer service is really where we lucked out! The staff is extremely friendly and very knowledgeable. They have gone above and beyond our expectations to make sure we are satisfied!! 

Tiffany Oehlers

As a local small business owner, every penny counts. When I found out I could save 90% on my processing fees, I thought it was too good to be true. 3 months later, we have enough capital to hire another employee! Thank you Gold Card Services! 

L Gereau

They quoted me over 70% savings, I didn't believe it until I saw my first statement. Thank you Gold Card Services! 

Dominique Devereaux

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